Music tech startup Lutely launches with industry veteran Kyle Jekielek and Google Sheets creator Jonathan Rochelle, helping artists automate releases, sell direct to fans, and keep 100% of their revenue.
After 25 years in the music industry as a producer, audio engineer, DJ, artist, and record label owner (Crown Digital Records),New York Cityentrepreneur turnedDetroiter,Kyle Jekielekhas launched direct to consumer platformLutleyalongside formerGoogleDirector of Product ManagementJonathan “JR” Rochelle.JRis best known for inventing popular spreadsheet programGoogle SheetswithFarzad “Fuzzy” Khosrowshahi.
The startup’s mission is to help artists release music faster, make more money, and build stronger relationships with their fans. Allowing labels and independent talent alike to sell direct to fans, keep 100% of what they earn, and create every drop asset automatically from a single upload,Lutelyis a jog in the right direction as the landscape shifts in favor of the creator over major corporation.
With artists under more pressure than ever to release content consistently,Lutelypositions itself as a complementary companion to help recoup production costs in-conjunction with radio and streaming campaigns. Unique features likeCleanCut, which detects explicit language automatically then generates a fully customizable release-ready clean version, help set artists up for success in the areas of sync licensing and brand partnerships. Additional automated release components include transcribed lyrics, stems, standard cover art, lyric videos, mastered audio,Spotify Canvas, andApple Motion Artwork.
Kyle Jekielekwill take charge asChief Executive OfficerandJonathan “JR” Rochellewill serve as his second in command asChief Product Officer. Jon Jekielekwill serve asExecutive Vice PresidentwhileNick Schaubeckwill step into the role ofChief Technology Officer.
Early adapters of the latest consumer facing digital pipeline in music tech includeNEMS,Deante Hitchcock,Roc Marciano,Benny The Butcher,Ransom,Dave East,V Don, andElCamino.
In apress statement,theCo-Founder‘sreveal:
“All the assets that artists and labels have to deliver to get their music ready for streaming platforms is backbreaking, especially considering the pathetic economics. Lutely automates all the busy work that comes along with releasing music and lets artists keep 100% of their sales,”says Jekielek.
Reiterating, Rochelle adds“From my perspective having created productivity apps, and then going deeper into music creation, it was obvious that artists and labels had an opportunity to leverage technology, including AI, to ease the burden they have creating and managing audio and video assets. That burden keeps growing, with social media and new distribution opportunities, and we wanted to provide one solution, Lutely, which has the tools they need to help them grow their revenue.”
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