After working a lifetime in advertising and marketing — creating unforgettable campaigns like Clairol’s “Yes! Yes! Yes!”; the Aflac duck; Kodak’s memorable moment; and the Toys ‘R’ Us song — Linda Kaplan Thaler is sharing her wisdom in her funny and deeply personal memoir, My Life in 30 Seconds.
Kaplan markets her book as “bite-sized wisdom from a lifetime in advertising,” but it’s far more than that. She gets that the world’s attention span is shrinking, and today we’re giving things only about eight seconds before we turn to the next “squirrel” looking to capture our attention. There’s something wonderfully performative of her writing style, almost like you’re watching a really good stand-up comedian who’s doling out their story beat by beat, and you are leaning in to get to the punchline.