Kevin Feige Remembers The Meanspirited Comment That Spurred Him When Iron Man Was Heading To Theaters, And It’s A Doozy

Film

While the Marvel Cinematic Universe has had some struggles of late, the franchise is still the king of the cinema. The concept of bringing comic book continuity into film has become an idea so successful that many have tried, and most have failed, to copy it. It’s all come a long way from the original Iron Man. That first film was a massive hit that started it all, though back then not everybody was sure it would work.

With the Deadpool & Wolverine release date approaching and the film expected to be a massive box office hit, it’s hard to imagine a time when anybody would question Marvel’s plans. Back in the beginning, however, people very much did. Speaking with Deadline, Kevin Feige remembers bringing Iron Man to SDCC had the media questioning whether Marvel could be successful without the rights to its most popular characters. Feige still remembers one particularly brutal headline, saying…

When we were going to Comic-Con in 2007, when we were bringing Iron Man there with Jon Favreau, one media outlet did a story that read ‘Marvel Calls Out the ‘C’ Team.’ People thought, ‘Well, are you going to be able to make anything of these characters that aren’t the major players if you don’t have Spider-Man or X-Men?’ People thought Marvel had nothing else. And we thought, ‘We have 8,567 other things.’ The audience wants to see a great piece of entertainment.

Originally Posted Here

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