Bring Me the Horizon have released a new single, “DiE4u.” It is, alas, not a secret cover of Garbage’s “#1 Crush.”
The music video — a riff on the vampire club scenes from Blade and Blade II — was shot in Kiev and directed by renaissance man Oli Sykes.
Discussing the track in a press release, Sykes, a proud graduate of the Woodbridge High School drama department, explains how the song is truly a “Man in the Mirror” for our time:
“‘DiE4u’ is a song about toxic obsessions, vices and things you can’t kick. I think a lot of people went through very similar struggles while in lockdown, coming face to face with yourself and seeing who you really are and what’s important. The song is a triumphant and emotional one for me because it was a time of realization to kick the things that were no good, and to take the choice in bettering myself. It also connects to a deeper theme about us as a society, and how we need to look at the way we treat ourselves, each other as well as the world.”
Profound.
So here’s this thing: