Saw X Producer Reacts To Chris Rock’s Spiral Bombing At The Box Office

Film

In the wake of 2017’s Jigsaw putting up the third weakest box office numbers of any title in the Saw series, executives and producers at Lionsgate opted to try and take the horror franchise in a new direction. Intrigued by a pitch from Chris Rock (who ultimately starred in the film), the studio developed 2021’s semi-spinoff Spiral: From The Book Of Saw… and it did not go well. Jigsaw‘s $104.2 million worldwide earnings represented a considerable drop from the IP’s biggest release (Saw III made $163.9 million in 2006), but Spiral only made $39.5 million before it was done playing in theaters.

The franchise has now gone back to its roots, with Tobin Bell’s John Kramer given center stage in the upcoming Saw X, and it’s motivated producer Mark Burg to reflect on the disappointment that was the attempted franchise rejuvenation. He recently told Entertainment Weekly, 

[O]riginally, we were bringing it way more into the Saw universe, with Tobin Bell. Lionsgate convinced us to do a standalone movie. I loved Spiral, I’m really proud of it, but it did not do what we had hoped at the box office. We decided to go back and do the story that we originally planned on doing.

Originally Posted Here

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