<div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
		</p><p>North West officially signed with Gamma, the independent music company that her father Ye partnered with for his upcoming Bully album. The 12-year-old rising star joins the roster at the company founded by former Apple executive Larry Jackson in 2023. Gamma confirmed the signing to Rolling Stone, as North continues building her music career with […]</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p><div class=”sharedaddy sd-sharing-enabled”><div class=”robots-nocontent sd-block sd-social sd-social-text sd-sharing”><h3 class=”sd-title”>Share AllHipHop |</h3><div class=”sd-content”><ul><li class=”share-reddit”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-reddit-6125858″ class=”share-reddit sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=reddit” target=”_blank” aria-labelledby=”sharing-reddit-6125858″>
				<span id=”sharing-reddit-6125858″ hidden=””>Share on Reddit (Opens in new window)</span>
				<span>Reddit</span>
			</a></li><li class=”share-email”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-email-6125858″ class=”share-email sd-button no-icon” href=”/cdn-cgi/l/email-protection#81bef2f4e3ebe4e2f5bca4b4c3d2e9e0f3e4e5a4b3b1d1eef2f5a4b4c5a4b3b1cfeef3f5e9a4b3b1d6e4f2f5a4b3b1d2e8e6eff2a4b3b1d5eea4b3b1c6e0ecece0a4b3b1c7eeededeef6e8efe6a4b3b1c5e0e5a4b3b1d8e4a4b3b6f2a4b3b1c7eeeef5f2f5e4f1f2a7a2b1b2b9bae3eee5f8bce9f5f5f1f2a4b2c0a4b3c7a4b3c7e0edede9e8f1e9eef1afe2eeeca4b3c7efe4f6f2a4b3c7efeef3f5e9acf6e4f2f5acf2e8e6eff2acf5eeace6e0ecece0ace7eeededeef6e8efe6ace5e0e5acf8e4f2ace7eeeef5f2f5e4f1f2a4b3c7a7a2b1b2b9baf2e9e0f3e4bce4ece0e8ed” target=”_blank” aria-labelledby=”sharing-email-6125858″ data-email-share-error-title=”Do you have email set up?” data-email-share-error-text=”If you’re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.” data-email-share-nonce=”7e473ff86a” data-email-share-track-url=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=email”>
				<span id=”sharing-email-6125858″ hidden=””>Email a link to a friend (Opens in new window)</span>
				<span>Email</span>
			</a></li><li class=”share-twitter”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-twitter-6125858″ class=”share-twitter sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=twitter” target=”_blank” aria-labelledby=”sharing-twitter-6125858″>
				<span id=”sharing-twitter-6125858″ hidden=””>Share on X (Opens in new window)</span>
				<span>X</span>
			</a></li><li class=”share-facebook”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-facebook-6125858″ class=”share-facebook sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=facebook” target=”_blank” aria-labelledby=”sharing-facebook-6125858″>
				<span id=”sharing-facebook-6125858″ hidden=””>Share on Facebook (Opens in new window)</span>
				<span>Facebook</span>
			</a></li><li class=”share-bluesky”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-bluesky-6125858″ class=”share-bluesky sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=bluesky” target=”_blank” aria-labelledby=”sharing-bluesky-6125858″>
				<span id=”sharing-bluesky-6125858″ hidden=””>Share on Bluesky (Opens in new window)</span>
				<span>Bluesky</span>
			</a></li><li><a href=”#” class=”sharing-anchor sd-button share-more”><span>More</span></a></li><li class=”share-end”/></ul><div class=”sharing-hidden”><div class=”inner” style=”display: none;”><ul><li class=”share-pinterest”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-pinterest-6125858″ class=”share-pinterest sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=pinterest” target=”_blank” aria-labelledby=”sharing-pinterest-6125858″>
				<span id=”sharing-pinterest-6125858″ hidden=””>Share on Pinterest (Opens in new window)</span>
				<span>Pinterest</span>
			</a></li><li class=”share-jetpack-whatsapp”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-whatsapp-6125858″ class=”share-jetpack-whatsapp sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=jetpack-whatsapp” target=”_blank” aria-labelledby=”sharing-whatsapp-6125858″>
				<span id=”sharing-whatsapp-6125858″ hidden=””>Share on WhatsApp (Opens in new window)</span>
				<span>WhatsApp</span>
			</a></li><li class=”share-linkedin”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-linkedin-6125858″ class=”share-linkedin sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=linkedin” target=”_blank” aria-labelledby=”sharing-linkedin-6125858″>
				<span id=”sharing-linkedin-6125858″ hidden=””>Share on LinkedIn (Opens in new window)</span>
				<span>LinkedIn</span>
			</a></li><li class=”share-tumblr”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-tumblr-6125858″ class=”share-tumblr sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=tumblr” target=”_blank” aria-labelledby=”sharing-tumblr-6125858″>
				<span id=”sharing-tumblr-6125858″ hidden=””>Share on Tumblr (Opens in new window)</span>
				<span>Tumblr</span>
			</a></li><li class=”share-telegram”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-telegram-6125858″ class=”share-telegram sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=telegram” target=”_blank” aria-labelledby=”sharing-telegram-6125858″>
				<span id=”sharing-telegram-6125858″ hidden=””>Share on Telegram (Opens in new window)</span>
				<span>Telegram</span>
			</a></li><li class=”share-pocket”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-pocket-6125858″ class=”share-pocket sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=pocket” target=”_blank” aria-labelledby=”sharing-pocket-6125858″>
				<span id=”sharing-pocket-6125858″ hidden=””>Share on Pocket (Opens in new window)</span>
				<span>Pocket</span>
			</a></li><li class=”share-end”/></ul></div></div></div></div></div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>		</p><!–<aside>
			<div id=’allhiphop-subscribe2′ style=” margin-bottom: 20px;”> 
				<form target=”_blank” action=”https://read.letterhead.email/all-hip-hop/subscribe” method=”POST”>
					<div class=”form__group” bis_skin_checked=”1″ style=” padding: 30px; background: #f5f5f5; “>
					<label for=”email” class=”form__label form__label–required”>
					<strong>AllHipHop.com</strong>
					</label>
					<p class=”form__description”>
					<p>Since 1998, AllHipHop.com has pioneered delivering Hip-Hop news. Get our daily email for exclusive, breaking news, and weekly digests, all curated for the true Hip-Hop enthusiast. Stay connected and informed with the heartbeat of Hip-Hop culture. Subscribe now!</p>
					</p>
					<div class=”form__group__field flex”>
					<input id=”email” maxlength=”” required=”required” type=”email” name=”email” class=”form__input”>
					<button type=”submit” class=”form__group__field__submit-button items-center button button–secondary” style=” color: rgb(255, 255, 255); background-color: rgb(197, 0, 0); font-family: Cantarell, ";Helvetica Neue";, sans-serif; border: 0px solid rgb(41, 98, 255); border-radius: 3px; padding: 3px 23px; “> Subscribe </button>
					</div>
				</div>
				</form>

			</div>

			
		</aside>–><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
	</p></div><div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
		
</p><p><a href=”https://allhiphop.com/tag/north-west”>North West</a> officially signed with Gamma, the independent music company that her father <a href=”https://allhiphop.com/tag/kanye-west”>Ye</a> partnered with for his upcoming <em>Bully</em> album. The 12-year-old rising star joins the roster at the company founded by former Apple executive Larry Jackson in 2023.</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
		</p><p>
		
		<!– Ezoic – under_first_paragraph 620 – under_first_paragraph –>
		<aside><p> </p></aside>
		<!– End Ezoic – under_first_paragraph 620 – under_first_paragraph –></p><p>
</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>




</p><p>Gamma confirmed the signing to <em><a href=”https://www.rollingstone.com/music/music-news/north-west-signs-gamma-label-ye-bully-album-1235519201/”>Rolling Stone,</a></em> as North continues building her music career with studio time and new recordings. The young artist recently dropped her single “Piercing on My Hand” on February 6, which Ye and Will Frenchman co-produced for her debut project.</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>



</p><p>North performed the track live alongside her father in Mexico City during January, commanding the stage in front of nearly 40,000 fans. The father-daughter duo also performed Ye’s dedication song “Only One” plus tracks “Talking” and “Bomb” from his collaborative work.</p><div class=”code-block code-block-3″ style=”margin: 8px 0; clear: both;”><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p><p/><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p></div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>




</p><p><a href=”https://allhiphop.com/news/kanye-west-north-wests-role-bully-album/”>Ye credits North with inspiring his creative revival for both her debut album and his upcoming project</a>, showing how the young artist influences her father’s artistic direction. </p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>



</p><figure class=”wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio”><d class=”wp-block-embed__wrapper”>
<d class=”jetpack-video-wrapper”><span class=”embed-youtube” style=”text-align:center; display: block;”><iframe class=”youtube-player” width=”640″ height=”360″ src=”https://www.youtube.com/embed/gIJSjrpM32s?version=3&;rel=1&;showsearch=0&;showinfo=1&;iv_load_policy=1&;fs=1&;hl=en-US&;autohide=2&;wmode=transparent” allowfullscreen=”true” style=”border:0;” sandbox=”allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox”/></span></d>
</d></figure><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>



</p><p>The talented preteen showcased her multilingual skills on FKA Twigs’ “Childlike Things,” rapping in both English and Japanese over electronic dance beats. Her versatility demonstrates the artistic range that caught Gamma’s attention for this partnership.</p><div class=”code-block code-block-4″ style=”margin: 8px 0; clear: both;”><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p><p/><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p></div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>




</p><p><a href=”https://variety.com/2023/music/news/larry-jackson-launches-gamma-new-music-company-usher-rick-ross-1235545233/”>Gamma has built an impressive roster since launching with backing from major investors</a>, and has worked with established artists like Sexyy Red, and Snoop Dogg.</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>



</p><p>North’s music career runs parallel to her expanding business ventures, as her mother, Kim Kardashian, filed multiple trademarks for “NOR11” on January 14. The fashion and accessories company covers clothing, footwear, loungewear, hats, watches, jewelry, handbags, and cosmetics cases for North’s growing empire.</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>



</p><p>The trademark filings suggest that North plans to follow in her parents’ entrepreneurial footsteps while establishing her own brand identity. Her business moves mirror the strategic planning that built her family’s multimedia empire over the past decade.</p><div class=”code-block code-block-5″ style=”margin: 8px 0; clear: both;”><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p><p/><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p></div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>




</p><p>North’s signing comes as Ye prepares to release <em>Bully</em> on March 20, 2026, through his own Gamma partnership deal.</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p><div class=”sharedaddy sd-sharing-enabled”><div class=”robots-nocontent sd-block sd-social sd-social-text sd-sharing”><h3 class=”sd-title”>Share AllHipHop |</h3><div class=”sd-content”><ul><li class=”share-reddit”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-reddit-6125858″ class=”share-reddit sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=reddit” target=”_blank” aria-labelledby=”sharing-reddit-6125858″>
				<span id=”sharing-reddit-6125858″ hidden=””>Share on Reddit (Opens in new window)</span>
				<span>Reddit</span>
			</a></li><li class=”share-email”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-email-6125858″ class=”share-email sd-button no-icon” href=”/cdn-cgi/l/email-protection#447b3731262e21273079617106172c25362120617674142b37306171006176740a2b36302c61767413213730617674172d232a37617674102b6176740325292925617674022b28282b332d2a236176740025206176741d2161767337617674022b2b303730213437626774777c7f262b203d792c303034376177056176026176022528282c2d342c2b346a272b296176022a2133376176022a2b36302c693321373069372d232a3769302b69232529292569222b28282b332d2a2369202520693d213769222b2b303730213437617602626774777c7f372c253621792129252d28″ target=”_blank” aria-labelledby=”sharing-email-6125858″ data-email-share-error-title=”Do you have email set up?” data-email-share-error-text=”If you’re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.” data-email-share-nonce=”7e473ff86a” data-email-share-track-url=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=email”>
				<span id=”sharing-email-6125858″ hidden=””>Email a link to a friend (Opens in new window)</span>
				<span>Email</span>
			</a></li><li class=”share-twitter”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-twitter-6125858″ class=”share-twitter sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=twitter” target=”_blank” aria-labelledby=”sharing-twitter-6125858″>
				<span id=”sharing-twitter-6125858″ hidden=””>Share on X (Opens in new window)</span>
				<span>X</span>
			</a></li><li class=”share-facebook”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-facebook-6125858″ class=”share-facebook sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=facebook” target=”_blank” aria-labelledby=”sharing-facebook-6125858″>
				<span id=”sharing-facebook-6125858″ hidden=””>Share on Facebook (Opens in new window)</span>
				<span>Facebook</span>
			</a></li><li class=”share-bluesky”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-bluesky-6125858″ class=”share-bluesky sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=bluesky” target=”_blank” aria-labelledby=”sharing-bluesky-6125858″>
				<span id=”sharing-bluesky-6125858″ hidden=””>Share on Bluesky (Opens in new window)</span>
				<span>Bluesky</span>
			</a></li><li><a href=”#” class=”sharing-anchor sd-button share-more”><span>More</span></a></li><li class=”share-end”/></ul><div class=”sharing-hidden”><div class=”inner” style=”display: none;”><ul><li class=”share-pinterest”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-pinterest-6125858″ class=”share-pinterest sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=pinterest” target=”_blank” aria-labelledby=”sharing-pinterest-6125858″>
				<span id=”sharing-pinterest-6125858″ hidden=””>Share on Pinterest (Opens in new window)</span>
				<span>Pinterest</span>
			</a></li><li class=”share-jetpack-whatsapp”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-whatsapp-6125858″ class=”share-jetpack-whatsapp sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=jetpack-whatsapp” target=”_blank” aria-labelledby=”sharing-whatsapp-6125858″>
				<span id=”sharing-whatsapp-6125858″ hidden=””>Share on WhatsApp (Opens in new window)</span>
				<span>WhatsApp</span>
			</a></li><li class=”share-linkedin”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-linkedin-6125858″ class=”share-linkedin sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=linkedin” target=”_blank” aria-labelledby=”sharing-linkedin-6125858″>
				<span id=”sharing-linkedin-6125858″ hidden=””>Share on LinkedIn (Opens in new window)</span>
				<span>LinkedIn</span>
			</a></li><li class=”share-tumblr”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-tumblr-6125858″ class=”share-tumblr sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=tumblr” target=”_blank” aria-labelledby=”sharing-tumblr-6125858″>
				<span id=”sharing-tumblr-6125858″ hidden=””>Share on Tumblr (Opens in new window)</span>
				<span>Tumblr</span>
			</a></li><li class=”share-telegram”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-telegram-6125858″ class=”share-telegram sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=telegram” target=”_blank” aria-labelledby=”sharing-telegram-6125858″>
				<span id=”sharing-telegram-6125858″ hidden=””>Share on Telegram (Opens in new window)</span>
				<span>Telegram</span>
			</a></li><li class=”share-pocket”><a rel=”nofollow noopener noreferrer” data-shared=”sharing-pocket-6125858″ class=”share-pocket sd-button no-icon” href=”https://allhiphop.com/news/north-west-signs-to-gamma-following-dad-yes-footsteps/?share=pocket” target=”_blank” aria-labelledby=”sharing-pocket-6125858″>
				<span id=”sharing-pocket-6125858″ hidden=””>Share on Pocket (Opens in new window)</span>
				<span>Pocket</span>
			</a></li><li class=”share-end”/></ul></div></div></div></div></div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p><p>
	<h3 class=”jp-relatedposts-headline”><em>Related</em></h3>
</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
			</p><p>
			<!– Ezoic – incontent_1 622 – longest_content –>
			<aside><p> </p></aside>
			<!– End Ezoic – incontent_1 622 – longest_content –></p><div class=”code-block code-block-6″ style=”margin: 8px 0; clear: both;”><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p><p/><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p></div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>

			</p><p>
			<!– Ezoic – incontent_6 694 – incontent_6 –>
			<aside><p> </p></aside>
			<!– End Ezoic – incontent_6 694 – incontent_6 –></p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
			</p><p>
			<!– Ezoic – incontent_2 623 – incontent_5 –>
			<aside><p> </p></aside>
			<!– End Ezoic – incontent_2 623 – incontent_5 –></p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
			</p><p>
			<!– Ezoic – incontent_7 695 – incontent_7 –>
			<aside><p> </p></aside>
			<!– End Ezoic – incontent_7 695 – incontent_7 –></p><div class=”code-block code-block-7″ style=”margin: 8px 0; clear: both;”><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p><p/><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p></div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>

			</p><p>
			<!– Ezoic – incontent_8 696 – incontent_8 –>
			<aside><p> </p></aside>
			<!– End Ezoic – incontent_8 696 – incontent_8 –></p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
			</p><p>
			<!– Ezoic – incontent_4 626 – longest_content –>
			<aside><p> </p></aside>
			<!– End Ezoic – incontent_4 626 – longest_content –></p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
			</p><p>
			<!– Ezoic – incontent_5 627 – incontent_5 –>
			<aside><p> </p></aside>
			<!– End Ezoic – incontent_5 627 – incontent_5 –></p><div class=”code-block code-block-8″ style=”margin: 8px 0; clear: both;”><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p><p/><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
</p></div><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>

			</p><p>
			<!– Ezoic – incontent_7 629 – incontent_7 –>
			<aside><p> </p></aside>
			<!– End Ezoic – incontent_7 629 – incontent_7 –></p><div class=”mobile_only_ad”><p/></div><!– CONTENT END 3 –><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
		</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
		</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
		 
</p><p style=”display: inline;” class=”WPAuto_Base_Readability-styled”>
	</p></div>