Fans of mysterious masked alternative metal band Sleep Token are understandably upset after ticketing company AEG pulled off a blunder on par with giving the Best Picture Oscar to the wrong movie or booking Donald Trump at Four Seasons Total Landscaping.
Last week, Sleep Token announced their 2024 North American tour known as the Teeth of God tour with special guests Empire State Bastard. According to Loudwire, fans were told that presale would begin on January 24 at 10 AM and fans could register for the presale through a special website, teethofgod.com. Fans who registered were supposed to get a special access code to purchase tickets during the presale. Yeah, you can probably already see how this story is going to go wrong.
January 24 rolled around and fans found that they had not received the presale codes. Some fans on social media reported having received the presale code over 24 hours after the presale actually started, and even then their codes didn’t necessarily work correctly. Unfortunately for fans, ticket brokers didn’t need a code to snatch up all the tickets before any of the fans could, leaving a lot of the dates sold out before AEG worked out the issue.
AEG Presents issued an apology by email that fans were less than impressed with. The apology, reported by Loudwire, reads as follows:
“As a Sleep Token fan who took the time to register early for access to tickets, we know how committed you are to the band. That’s something we don’t take lightly, and knowing that, we tried to provide you with early access to the presale as a reward for your loyalty.
“While our intentions were good, to put it simply: we failed. Our emails and sale codes were sent on time yet delivered to you late. And while there are many reasons for that, there’s no excuse. We let Sleep Token and you down. Since discovering the malfunctions, we have worked to provide codes to every fan that has contacted us.
“We value our fans and our artists and will continue to work to created the elevated experience you all expect and deserve. We are so very sorry we let you down.”
While it’s nice to see a major corporation take responsibility for a mistake, most fans would have rather had the tickets than an apology.