Is Plumber’s Crack The New Underboob? Kendall Jenner Seems To Want To Prove It In New Ad Campaign

Film

There’s no question, the Kardashians have a passion for fashion, and they aren’t afraid to make bold choices and become trendsetters. However, with Kendall Jenner’s latest style choice, I find myself wondering: Is a plumber’s crack the new underboob? Is this fashion? Are we doing this now? While on the flip side, I also find myself lowkey admiring the model’s confidence to rock this choice. Overall, I’m confused about the decision to incorporate butt cleavage in this shoot, but no matter how I feel we can all agree that it’s objectively a bold statement. 

For context, Kendall Jenner is collaborating with FWRD (opens in new tab), an e-commerce brand that sells items from an “elusive roster of designers,” as their site says. Kendall Jenner has been working with the company for a few seasons. This spring she curated an edit of designer pieces for the brand, and did a photoshoot to go along with it. Part of that shoot with Yulia Gorbachenko involved The Kardashians star wearing a pair of seemingly low-rise jeans and no top, hence the plumber’s crack. You can check the look, which Gorbachenko posted on his Instagram, out for yourself here:



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