Work in the dark, shine in the light.
Beats By Dre commissions rapper Lil Baby and NBA star Ja Morant in the audio brand’s new Beat Studio Buds commercial.
Directed by ILLIMITEWORLD, the 90-second spot shows Lil Baby previewing his new song “Dark Mode” while the Memphis Grizzlie ball player Ja Morant shows off his ball skills.
“Ja has been one of my favorite players to watch”, says Lil Baby in a press release. “We’ve been locked in. This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”
Lil Baby is hot off the releases of his “Frozen” single as well his double-single (“In A Minute”, “Right On) and his appearance on Ed Sheeran’s remix.