Both B.o.B and Kato On The Track are trying to find the next Lil Nas X via their latest social media challenge—at least in a sense.
Earlier this month, Kato revealed he and B.o.B would be teaming up with events and contest platform Audius for an exclusive worldwide contest designed to connect them with an enterprising indie artist for the collaborative opportunity of a lifetime.
Dubbed the Over Night Success Story “ONSS” challenge, the contest is designed to entice artists from all corners of social media to take a chance at crafting their own viral hit over one of Kato’s masterful productions. The fateful winner of the contest will get the opportunity to travel, all expenses paid, to Atlanta to collaborate with Kato and B.o.B, create content and more.
Much like Lil Nas X did when crafting “Old Town Road” (and before he was seemingly cast into the spotlight overnight and into his MONTERO era), artists get the opportunity to pick their favorite instrumental, via Audius, and harness the power of the internet and social media to make the song an instant success. And this is one of those things where you really have nothing to lose by throwing your hat in the ring, considering streams won’t count toward Kato’s final decision on the winner of the contest.
To enter the contest, all fans have to do is create an account on Audius, purchase any ONSS instrumental from Kato and create and upload the track to their account. Once the track is uploaded, toggle the “identify as a remix” option and add the link from the original instrumental from Kato’s page and get to promoting! Everyone is encouraged to tag @KatoProducer and @bob and @audius.
Kato has released more than 65 open verse challenges thus far and was even named the fourth most dueted artist on TikTok in 2021. In 2020, he spawned the viral #SoPretty challenge, which saw countless celebrities and artists such as Alicia Keys participating with videos of their own.
Not to mention Kato’s previous No Sucka MC’s contest helped bolster the career’s of several mainstream lyricists including Joyner Lucas and Token, throughout its seven-year run. In a sense, he has the magic touch when it comes to positioning artists for immediate success and increased visibility.
Check out the video for details of the challenge here, but be swift because you only have until February 5 to submit an entry.