Ice Spice has solidified her status as a cultural icon with her latest business partnership. Despite major brand partnerships with Dunkin’ Donuts, Kim Kardashian’s SKIMS and Beyoncé’s Ivy Park, it’s her newest deal that’s “turning heads.”
Ice Spice recently launched a Chia Pet modeled in her likeness, further expanding her brand beyond music. Made by the Chicago-based company Living Product, the collaboration features a terracotta planter representing her vibrant ginger-colored curls, trademark pink jacket and a silver diamond necklace.
The package includes seeds for three plantings, a plastic drip tray and promises “chart-topping growth” within two weeks. The Chia Pet’s hair sprouts chia seeds, mimicking a green afro as they grow, which adds a whimsical touch to home decor and allows fans to bring a piece of Ice Spice’s energy into their living spaces.
The Ice Spice Chia Pet is priced at $34.99. It can be found online and in select physical stores, including Urban Outfitters, Spencers, Target and Hot Topic. Her latest marketing venture adds to Ice Spice’s evolving portfolio and showcases innovative ways artists are extending their brand visibility and engaging with their fan base.
Ice Spice has made significant strides in the music industry over the past 15 months following the release of her breakout single, “Munch (Feelin’ U),” in August 2022. She’s currently poised to win four Grammys at the February 2024 ceremony, including Best New Artist, Best Pop Duo/Group Performance, Best Rap Song and Best Song Written for Visual Media.