Each year, we look back at the trends that made waves in the fragrance world — some were unforgettable, others not so much. In 2025, fragrance is about more than just smelling good or overpaying for fancy bottles.
Fragrances are shifting toward accessibility and personalization. PHLUR is leading the way by partnering with world-class perfumers to create sophisticated, nuanced scents at an accessible price.
It’s no longer about having just one signature scent — people now see fragrance as an extension of their mood and self-expression. PHLUR empowers this evolution by offering a versatile range of scents — from body mists to EDPs and deodorants — making it easy to build a personalized fragrance wardrobe that fits every moment and occasion.
Whether you’re a longtime fragrance-lover or just venturing into the captivating world of scents, here’s a quick look at last year’s outdated trends we’re leaving behind and the evocative new ones we’re embracing in 2025:
Subtle Sophistication
Out: Basic, Expected Scents // In: A Fresh Take on a Classic Scents
The world of fragrance is no place for boring, expected scents. The predictable florals, the overly sweet gourmands, the tired one-note wonders — they’ve had their moment. PHLUR puts a twist on the classics — turning them from “nice” into sophisticated and unforgettable.
Understated yet indulgent, Vanilla Skin is one of many from PHLUR that reflects an elevated take on accessible luxury that feels as good as it smells. It reimagines the classic, but overly sweet, vanilla scent into something effortlessly chic and modern.
Vanilla Skin is a refined blend that pairs the cozy warmth of vanilla with creamy sandalwood and a touch of musk. Multidimensional and hypnotic, it opens with top notes of pink pepper, pink apple, and sugar crystals, adding a hint of spice balanced by the soft richness of cashmere wood.
Shared Scents
Out: Restricted Fragrance Collections // In: Unisex Appeal
Why keep your fragrance all to yourself? In 2025 we celebrate unisex scents that you can share with your partner. It’s a movement toward breaking free from societal norms, making a bold statement, and creating a shared experience. PHLUR’s Father Figure is a great example — a gender-neutral fragrance that’s as versatile as it is intriguing.
Inspired by the duality of life’s responsibilities and the balance between softness and strength, Father Figure reflects the multifaceted nature of those who wear it. Rooted in lush, vivid green notes, it opens with fleshy fig and dewy cassis, unfolding into supple sandalwood and orris root. A blend of skin musks and sheer patchouli add a sense of intimacy, creating a scent that feels personal yet inviting for everyone
Fragrance Wardrobes
Out: A Single Signature Scent // In: A Diverse Collection for Every Mood
Last year was all about curating the perfect capsule wardrobe — this year, it’s time to do that with your scents. Who says you need only one signature scent? It’s so limiting. In 2025, building a fragrance wardrobe that evolves with your moods and moments is the ultimate trend. PHLUR champions this approach by encouraging customers to layer and collect scents that reflect their present emotions.
PHLUR’s thoughtfully priced collection features viral favorites like Missing Person — a delicate, addictive blend of white musk, jasmine, and orange blossom that evokes longing and nostalgia. Magnetic newcomers like Golden Rule — a bold blend of energetic mandarin and sultry pink pepper, with velvety coconut milk and rich vanilla cream — make it easy to curate scents for every mood.
Accessible Luxury
Out: Expensive, Exclusive Scents // In: Accessible, Luxury Fragrance
PHLUR’s mission is simple: create exceptional scents that don’t come with an extravagant price tag. They use the exact same prestigious perfume houses as many top designer fragrances, but with more accessible price tags. With everything from perfumes to body mists, their products are proof that luxury can be accessible, sustainable, and absolutely beautiful.
Sustainable Scents
Out: Unsustainable Choices // In: Eco-Conscious, Transparent Perfumery
Sustainability has been at the heart of PHLUR since the beginning. As one of the first clean fragrance brands, they put the planet first while ensuring every spritz feels just as luxurious. From responsibly sourced ingredients to thoughtful packaging choices, PHLUR is committed to reducing their environmental impact.
Final Thoughts
Fragrance is far more than just a scent — it’s a wonderful way to express who you are. At PHLUR, every fragrance is a sensory snapshot, celebrating both individuality and shared experiences. Their modern take on perfumery invites you to discover scents that feel deeply personal, whether you’re into bold, fresh notes or something more delicate.
As we step into 2025, why not explore fragrances that resonate with your unique vibe? PHLUR’s philosophy encourages wearers to embrace their ever-evolving selves.
PHLUR’s must-try scents — like the cozy, creamy Vanilla Skin, the viral favorite Missing Person, and the versatile, gender-neutral Father Figure — offer something for every personality. Plus, they have body mists and other products to complete your entire fragrance routine.
Because in 2025, fragrance isn’t just about smelling good — it’s about being authentically you.