Jack Harlow New Balance Ad

Hip Hop

White men can jump.

New Balance commissions rapper Jack Harlow and NBA star Kawhi Leonard for the sports brand’s new campaign, We Got Now.

In the 30 second ad, which is airing during the NBA Playoffs, the Louisville rapper and Los Angeles Clipper player ascend on a L.A. hilltop for a friendly one-on-one game on the court.

Jack Harlow, who just released his album, Come Home The Kids Miss You, is set to star in the reboot of the sports-comedy film, White Men Can’t Jump.

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