Ruff Endz Releases ‘Hopeless’ Video


Ruff Endz are the captains of the boat in their video for “Hopeless.” 

The video (directed by David “Davinch” Chance of the group) follows the R&B vets, styled in clean summer attire, out at sea with a couple of fly chicks. 

When they aren’t on the boat, Ruff Endz is seen enjoying the sand and the company of the beautiful ladies, who are showing off their sexy beachwear and sensual dance moves.  

“We wanted to show a video that made you feel like summertime fun with an Island twist to it,” Chance explained. “Because of Covid-19, it was nearly impossible to shoot in our desired location, which was Bermuda, so the closest place to Baltimore that had palm trees was Florida.” 

“Hopeless” is taken from the duo’s most recent album, Rebirth. It is their first album since 2018’s Soul Brothers

Watch the video for “Hopeless” by Ruff Endz above. 

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